Marketing and Communication for Executives
In collaboration with
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On Demand
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31 h 30 mins
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Daily class
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Distance learning
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Face-to-face training
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English
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MC089CJ
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(+3% VAT)This training is offered in the form of face-to-face and distance training. Read more
Description
This course provides participants with knowledge in market-oriented company management at MBA level. It deals closely with an analysis of the market and the development of the market. Moreover, current communication instruments and their opportunities and risks are discussed and placed in an international context.
Objectives
At the end of this training, the participant will be able to:
identify and formulate the typical objectives and tasks of marketing both as a functional area of a company and as a general principle influencing the orientation of all company activities towards the requirements of the market,
determine the influence of marketing on sales trends and the development of the company,
apply the most important marketing strategies, instruments and characteristics and assess these in their context,
apply their marketing expertise,
mix individual marketing tools to create a harmonious market presence,
discuss customer satisfaction as the overarching subject of marketing and use it in connection with the latest results of customer satisfaction research,
analyse and apply current digital communication instruments,
identify and critically discuss the basic ethical principles of marketing (development of advertising).
Programme
The role of marketing
Market analysis
Companies Analysis
SWOT-Analysis
Marketing objectives
Marketing mix
Communication:
Internal
External
Digital
International
Target audience
Professionals who want to develop skills at an academic level in the field of Marketing on a managerial level without doing a full MBA
Bac+3; min. 1 year professional experience, English min. B2 EQF
Certificate
At the end of the course, participants will receive a certificate of participation issued by the FOM Hochschule für Oekonomie & Management.
Location
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Chambre de Commerce Luxembourg7, rue Alcide de Gasperi
L-1615 Luxembourg
Luxembourg - Calculate the itinerary