Digital Banking & FinTech Innovation

FinTech - Commercially Driven Data Analytics in Banking

Programme
  • Focus on data analytics applied to web applications: 4-steps marketing model
  • Analytical tools applied to customer digital journey
  • Key marketing analytical metrics
  • Funnel Management
  • Data Analytics
  • Case Studies
  • Application of the framework applied to a case by participants
Target audience
Digital savvy Project Managers, Business Analysts, Marketing Managers
Formation
Formation
& Examen
Examen
EN

Pas de date disponible

4 heures
160,00 EUR