Go Digital Online - Facebook & Instagram advertising in 2020

En collaboration avec
  • Icon Sur demande
  • Icon 2 h
  • icon Cours du jour
  • icon Formation à distance
  • Icon English
  • Icon EG107CJ
0,00 EUR


(+3% TVA)

Virtual classroom

In response to the current situation related to the coronavirus COVID-19, the House of Training is delighted to announce that this training is now accessible as a virtual class.

This format, perfectly adapted to any staff member aiming to develop their skills remotely, has various benefits:

  • It allows you to train yourself while avoiding any physical movement

  • Maximum efficiency is guaranteed due to an adaptation of session durations according to this kind of training

  • Regular interaction between the trainer and the learners is assured thanks to modern technology tools

Registration is easy!

If you wish to attend this training, please click on “S'inscrire” and choose “virtual classroom”.

In order to conveniently attend the virtual classroom, kindly review the following recommendations.

Workshop organisé par le service de la digitalisation, de la House of Entrepreneurship

L’initiative Go Digital de la House of Entrepreneurship et de la Chambre de Commerce, offre aux dirigeants établies ainsi qu’aux porteurs de projets un soutien et un accompagnement en matière de digitalisation.

Allant de l’orientation à la sensibilisation et enfin par l’implémentation d’outils digitaux, Go Digital vous propose de nombreux services pour répondre au mieux à vos besoin.


Pour plus d’information, merci de contacter l’équipe Go Digital (digital@houseofentrepreneurship.lu) ou consulter le site www.godigital.lu.


You can register on eventbrite.com, please click on the following link :



Regarding the growing risk of the COVID-19 virus spreading, we are obliged to offer all of our workshops digitally. All workshops planned at the House of Entrepreneurship will only be accessible online and will take place at the same time as planned.

You will have the possibility to access this workshop, directly via your computer.

The speaker with a microphone will share his screen so that you can view the presentation live.

The Go Digital team will send you the link to watch the workshop online.

Level 2

Practical workshop: Spotlight on the digital tool & demo.

About the workshop

You will learn how to run high performance ads on Facebook and Instagram.

  • Why is it important to use the Facebook Business Manager

  • Important vocabulary (Campaign, Ad Set, Custom Audience, CPM, CPC, Pixel…)

  • How to set up Facebook, Business Manager and the Facebook Pixel

  • Create a marketing strategy and funnel. Identify strategic KPIs

  • What content performances best for your business. (Pictures, Videos, Articles etc)

  • How to create content and which tools to use

  • Build a great campaign that performs

Who is it for ?

From beginner to expert. Anyone that has a business and wants to know how to do digital marketing in 2020.

What you will learn ?

In this workshop, you will learn all the basics of the Facebook Business Manager which is essential to running ads on Facebook and Instagram. You will learn how to set up ads that perform well. Get an introduction in the definition of a strategy with real life examples. What content should I use for my ad and how do I set up the ad in ads manager, according to my goals. Get to know all the tips and tricks that you need to run successful campaigns.


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