iconParcours certifiant

Management Skills for Executives and Managers (HEC Liège)

En collaboration avec
  • Icon 21.09.2020
  • Icon 82 h 30 mins
  • icon Cours du jour
  • icon Parcours certifiant
  • Icon English
  • Icon EG029CJ
3 250,00 EUR

*

(+3% TVA)
*Prix d'inscription de base, variable selon options choisies.

Objectives


The "Management Skills for Executives and Managers" training offers a programme of expert knowledge in business management and development that targets decision-makers in particular.

Clear and precise training objectives:

  • to get a better understanding of one's company's strategic orientations and to relay these effectively in their implementation

  • to acquire the operational techniques of business management and use them effectively

  • to discover the scope of management responsibilities so as to progress in the company

  • to share new ideas and increase creativity

Programme


Module 1 - Business marketing and customer approach

Objectives:
At the end of the module, participants will be able to :

  • Understand the company's marketing language and marketing strategy in its various components

  • Ask relevant questions to the marketing and sales department in order to match one's department actions with those of the company

  • Integrate customer orientation into one's own behaviour and values

  • Incorporate the customer centric dimension into one's leadership style

Course outline: 

  • The context and challenges of marketing (B2B and B2C)

  • The attractiveness-competitiveness analysis approach

  • Strategic decision-making processes and tools (targeting, positioning)

  • The main tools of operational marketing

  • Web 2.0

Module 2 - Diagnosis and strategic management

Objectives:

At the end of the module, participants will be able to:

  • Understand the fundamentals of business strategy and in particular the strategic architecture to be implemented in an uncertain environment

  • Understand the meaning of the main strategy concepts, business models and organisational cultures consistent with the strategies implemented

  • Apply these concepts to the particular case of their company

Course outline:

  • The strategic issues in a VUCA world (Volatile, Uncertain, Complex, Ambiguous)

  • What is corporate strategy? The main components of the strategic approach (vision, competitive advantage, resources, economic value etc.)

  • From diagnosis to strategic scenarios: how to start a strategic approach

  • Business models: value proposition, value chain, cash flow

  • Strategic cultures: product-, sales-, customer-, company-, wiki-oriented cultures

  • Conclusion: the strategic challenges of your company

Module 3 - Financial Analysis

Objectives:

At the end of the module, participants will be able to:

  • master the theoretical foundations in financial analysis

Course outline:

  • The basic principles of accounting

  • Learning a common language

  • Understanding the importance of accounting and financial management

  • Reasoning in accounting terms to get a deeper understanding of certain technical aspects

  • Financial analysis techniques and financing methods


Module 4 - Leadership and managerial techniques

Objectives:

At the end of the module, participants will be able to:

  • identify the two main responsibilities of a manager

  • situate themselves in relation to the roles of the manager

  • use the appropriate leadership style

  • conduct a delegation interview

  • know one's own and one's employees' functioning mode and adapt one's behaviour accordingly

  • provide positive and constructive negative feedback


Course outline:

  • Exploring the roles and responsibilities of a manager

  • Exploring the various roles of a team leader: manager - leader - change manager - coach

  • Personal questioning: what is my current positioning? Do I cover everything or not?

  • What is my vision of my role tomorrow?

  • Finding out about situational leadership and role-playing

  • Learning the steps of a delegation interview

  • Delegation role-playing game

  • Intervision: group reflection on possible solutions in relation to concrete management situations proposed by the participants

  • Intuitive discovery game of one's own functioning

  • Practical situations in which one's behaviour adapts to the other's

  • Role-playing: giving positive feedback and giving constructive negative feedback


Module 5 - Business Game

Objectives:

Aims of the simulation:

  • to understand the different activities and functions of the company

  • to acquire through practice the meaning of effective management

  • to learn to define policies, deduce objectives and compare achievements with objectives

  • to practise deciding according to imperatives (namely, commercial, financial, production and personnel requirements)

  • to understand the interdependence of the different variables

  • to adopt a holistic approach, solve problems and exercise responsibilities

  • to develop capacities to implement, cooperate and integrate

  • to assess the relationship between a management committee's working methods and results


Programme :

Part 1 - Theoretical basis in Financial Analysis (2 days)

  • The basic principles of accounting

  • Learning a common language

  • Understanding the importance of accounting and financial management

  • Reasoning in accounting terms to get a deeper understanding of certain technical aspects

  • Financial analysis techniques and financing methods

Part 2 - Business Game (3 days)

  • Expressing a vision and a mission; deriving a ranking of measurable objectives from them

  • Applying the profitability calculation of an investment (Pay-Back, NPV, TIR) in a realistic context to decide on the type of investment

  • Building a reporting system with ratios, key figures

  • Analyzing a large volume of information to derive a business model for the company

Process:

This business game is an educational tool whereby participants concretely get to manage a virtual business.
The company, its market and competitors are modelled on reality through simulation. A computer analyzes the decisions of all companies, integrating socio-economic indicators of the economic situation.
As a member of the management committee of one of the companies involved, your task will be to define policies (commercial, production, social, financial) and participate in decision-making.
The quality of your management will depend on the consistency of your decisions with your objectives and the results obtained, particularly as regards:

  • the company's position on its market in relation to its competitors

  • its financial situation

  • its social environment

  • its development opportunities

  • etc.

Target audience


  • Managers of SMEs/SMIs or managers with significant experience in business management

  • Executives or future executives who have at least 3 years' professional experience

  • Heads of subsidiaries or autonomous units within a large group

  • Banking managers working closely with SME/SMI managers

Certificate


At the end of the training, participants will receive a certificate of participation issued by the House of Training and HEC Liège Executive School.

Course material


The course material will be delivered to you at the beginning of the course.

Enrolment conditions


This course is reserved exclusively for Executives and Managers.

To access the programme, you have to submit an application.

Submit your application

Lieu

Télécharger le planning PDF

lun. 21.09.2020 à 08h30

icon 4H

Management skills - Module 1 - Marketing d’entreprise et approche client

  • icon Chambre de Commerce Luxembourg

Vous souhaitez rester à jour sur notre offre de formation ?

Vous avez une question ?
Nous avons des réponses !