Cette formation est proposée sous forme de formation présentielle. En savoir plus
Objectives
The "Management Skills for Executives and Managers" training offers a programme of expert knowledge in business management and development that targets decision-makers in particular.
Clear and precise training objectives:
to get a better understanding of one's company's strategic orientations and to relay these effectively in their implementation
to acquire the operational techniques of business management and use them effectively
to discover the scope of management responsibilities so as to progress in the company
to share new ideas and increase creativity
Programme
Module 1 - Business marketing and customer approach
Objectives:
At the end of the module, participants will be able to :
Understand the company's marketing language and marketing strategy in its various components
Ask relevant questions to the marketing and sales department in order to match one's department actions with those of the company
Integrate customer orientation into one's own behaviour and values
Incorporate the customer centric dimension into one's leadership style
Course outline:
The context and challenges of marketing (B2B and B2C)
The attractiveness-competitiveness analysis approach
Strategic decision-making processes and tools (targeting, positioning)
The main tools of operational marketing
Web 2.0
Module 2 - Diagnosis and strategic management
Objectives:
At the end of the module, participants will be able to:
Understand the fundamentals of business strategy and in particular the strategic architecture to be implemented in an uncertain environment
Understand the meaning of the main strategy concepts, business models and organisational cultures consistent with the strategies implemented
Apply these concepts to the particular case of their company
Course outline:
The strategic issues in a VUCA world (Volatile, Uncertain, Complex, Ambiguous)
What is corporate strategy? The main components of the strategic approach (vision, competitive advantage, resources, economic value etc.)
From diagnosis to strategic scenarios: how to start a strategic approach
Business models: value proposition, value chain, cash flow
Strategic cultures: product-, sales-, customer-, company-, wiki-oriented cultures
Conclusion: the strategic challenges of your company
Module 3 - Financial Analysis
Objectives:
At the end of the module, participants will be able to:
master the theoretical foundations in financial analysis
Course outline:
The basic principles of accounting
Learning a common language
Understanding the importance of accounting and financial management
Reasoning in accounting terms to get a deeper understanding of certain technical aspects
Financial analysis techniques and financing methods
Module 4 - Leadership and managerial techniques
Objectives:
At the end of the module, participants will be able to:
identify the two main responsibilities of a manager
situate themselves in relation to the roles of the manager
use the appropriate leadership style
conduct a delegation interview
know one's own and one's employees' functioning mode and adapt one's behaviour accordingly
provide positive and constructive negative feedback
Course outline:
Exploring the roles and responsibilities of a manager
Exploring the various roles of a team leader: manager - leader - change manager - coach
Personal questioning: what is my current positioning? Do I cover everything or not?
What is my vision of my role tomorrow?
Finding out about situational leadership and role-playing
Learning the steps of a delegation interview
Delegation role-playing game
Intervision: group reflection on possible solutions in relation to concrete management situations proposed by the participants
Intuitive discovery game of one's own functioning
Practical situations in which one's behaviour adapts to the other's
Role-playing: giving positive feedback and giving constructive negative feedback
Module 5 - Business Game
Objectives:
Aims of the simulation:
to understand the different activities and functions of the company
to acquire through practice the meaning of effective management
to learn to define policies, deduce objectives and compare achievements with objectives
to practise deciding according to imperatives (namely, commercial, financial, production and personnel requirements)
to understand the interdependence of the different variables
to adopt a holistic approach, solve problems and exercise responsibilities
to develop capacities to implement, cooperate and integrate
to assess the relationship between a management committee's working methods and results
Programme :
Part 1 - Theoretical basis in Financial Analysis (2 days)
The basic principles of accounting
Learning a common language
Understanding the importance of accounting and financial management
Reasoning in accounting terms to get a deeper understanding of certain technical aspects
Financial analysis techniques and financing methods
Part 2 - Business Game (3 days)
Expressing a vision and a mission; deriving a ranking of measurable objectives from them
Applying the profitability calculation of an investment (Pay-Back, NPV, TIR) in a realistic context to decide on the type of investment
Building a reporting system with ratios, key figures
Analyzing a large volume of information to derive a business model for the company
Process:
This business game is an educational tool whereby participants concretely get to manage a virtual business.
The company, its market and competitors are modelled on reality through simulation. A computer analyzes the decisions of all companies, integrating socio-economic indicators of the economic situation.
As a member of the management committee of one of the companies involved, your task will be to define policies (commercial, production, social, financial) and participate in decision-making.
The quality of your management will depend on the consistency of your decisions with your objectives and the results obtained, particularly as regards:
the company's position on its market in relation to its competitors
its financial situation
its social environment
its development opportunities
etc.
Target audience
Managers of SMEs/SMIs or managers with significant experience in business management
Executives or future executives who have at least 3 years' professional experience
Heads of subsidiaries or autonomous units within a large group
Banking managers working closely with SME/SMI managers
Certificate
At the end of the training, participants will receive a certificate of participation issued by the House of Training and HEC Liège Executive School.
Course material
The course material will be delivered to you at the beginning of the course.
Lieu
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Alain DISIVISCOUR
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