Marketing and Communication for Executives

In collaboration with
  • Icon Sur demande
  • Icon 31 h 30 mins
  • icon Formation présentielle
  • icon Formation à distance
  • icon Cours du jour
  • Icon English
  • Icon MC089CJ
1 470,00 EUR


(+3% TVA)

   Cette formation est proposée sous forme de formation présentielle et à distance. En savoir plus


This course provides participants with knowledge in market-oriented company management at MBA level. It deals closely with an analysis of the market and the development of the market. Moreover, current communication instruments and their opportunities and risks are discussed and placed in an international context.


At the end of this training, the participant will be able to:

  • identify and formulate the typical objectives and tasks of marketing both as a functional area of a company and as a general principle influencing the orientation of all company activities towards the requirements of the market,

  • determine the influence of marketing on sales trends and the development of the company,

  • apply the most important marketing strategies, instruments and characteristics and assess these in their context,

  • apply their marketing expertise,

  • mix individual marketing tools to create a harmonious market presence,

  • discuss customer satisfaction as the overarching subject of marketing and use it in connection with the latest results of customer satisfaction research,

  • analyse and apply current digital communication instruments,

  • identify and critically discuss the basic ethical principles of marketing (development of advertising).


  • The role of marketing

  • Market analysis

  • Companies Analysis

  • SWOT-Analysis

  • Marketing objectives

  • Marketing mix

  • Communication:

    • Internal

    • External

    • Digital

    • International

Target audience

Professionals who want to develop skills at an academic level in the field of Marketing on a managerial level without doing a full MBA

Bac+3; min. 1 year professional experience, English min. B2 EQF


At the end of the course, participants will receive a certificate of participation issued by the FOM Hochschule für Oekonomie & Management.


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