Marketing Automation - Customer Experience Management
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24.10.2019
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4 h
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Cours du jour
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French / Français
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BQ114CJ
Programme
- Introduction into marketing automation framework and key concepts such as lead management, lead scoring, lead nurturing and customer engagement
- Overview of multi-channel personalised customer experience approach
- Analysis and comparison of marketing automation vendors, tools and technologies
- Process of marketing automation tool and vendor testing, selection and integration
- Road to success and ROI of marketing automation campaigns
- Marketing automation use cases and best practices
Lieu
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Chambre de Commerce Luxembourg7, rue Alcide de Gasperi
L-1615 Luxembourg
Luxembourg - Calculer l'itinéraire
Télécharger le planning PDF
4H
jeu. 24.10.2019 à 08h30
4H
Marketing Automation: Customer Experience Management
-
Chambre de Commerce Luxembourg