Marketing Automation - Customer Experience Management

Formation
Formation
& Examen
Examen
FR
Cours du jour

Sur demande

4 h
BQ114CJ
160,00 EUR

Programme


  • Introduction into marketing automation framework and key concepts such as lead management, lead scoring, lead nurturing and customer engagement
  • Overview of multi-channel personalised customer experience approach
  • Analysis and comparison of marketing automation vendors, tools and technologies
  • Process of marketing automation tool and vendor testing, selection and integration
  • Road to success and ROI of marketing automation campaigns
  • Marketing automation use cases and best practices

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