Marketing Automation - Customer Experience Management

  • Icon Complet
  • Icon 4 h
  • icon Cours du jour
  • Icon French / Français
  • Icon BQ114CJ
àpd. 160,00 EUR (+3% TVA)

Programme


  • Introduction into marketing automation framework and key concepts such as lead management, lead scoring, lead nurturing and customer engagement
  • Overview of multi-channel personalised customer experience approach
  • Analysis and comparison of marketing automation vendors, tools and technologies
  • Process of marketing automation tool and vendor testing, selection and integration
  • Road to success and ROI of marketing automation campaigns
  • Marketing automation use cases and best practices
Télécharger le planning PDF

mar. 30.04.2019 à 08h30

icon 4H

Marketing Automation: Customer Experience Management

  • icon Chambre de Commerce Luxembourg

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