Product management: tools and basics principles of product portfolio management

Formation
Formation
& Examen
Examen
EN
Cours du jour

Sur demande

14 h
450,00 EUR

Objectives


At the end of the training, the attendee will be able to

  • apply the basic principles of portfolio product management
  • better understand new product launches, old product phase-out
  • understand the implication of new product launches, old product phase-out on the company profitability

Programme


  • Main tasks of a Product Manager
  • Implication of the PM from birth to dead of a product lifecycle
  • SWOT analysis of current products vs market needs
  • LEAN product development principles  
  • Profit management principles (pricing)
  • Product Manager at the heart of the process
  • Product portfolio management (complexity)
  • Reporting tools (Business Intelligence)

Target audience


This training will provide basic tools to better understand the crucial role of new product portfolio into current markets

Certificate


At the end of the training, the participants will receive a certificate of participation delivered by the House of Training.

Course material


The course material can be downloaded free of charge via your portal five days before the start of the course ( Télécharger ici le Guide du portail client). During registration, you have the possibility to order, against payment, a printed version of the course material which will then be given to you at the beginning of the course.

Lieu

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