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An organisational strategy should direct various activities in management, such as Finance, Marketing, Human Resources or Supply Chain Management, in a way that the organisation can develop and progress to achieve its future objectives. This module examines processes to facilitate strategic thinking and trigger strategic initiatives within an organisation, particularly where various technological and social changes are urging them to be concerned about their own future. It offers another approach to defining a strategic direction. Developing dynamic scenarios is an approach to elaborate new strategies that allow more flexibility in implementation. Scenarios provide insights as to how organisations can engage with uncertain, complex and ambiguous operating environments to develop creative and robust strategies through the exploration of alternative narratives and “storying”. The module offers an understanding of the role of “strategising” (on-going strategic reflection process) and of strategic conversations in organisations. Concepts and tools of strategic analysis will help to collect, examine and evaluate relevant information, which then needs to be consolidated in a coherent discourse, including the necessary critical distance, to serve as base for future corporate or business strategies.


After the training the participant will be able to:  

  • demonstrate a critical understanding of the fundamental underlying principles and tools in strategic management necessary for strategy analysis and corporate planning and problem solving

  • appraise an organisation's objectives and governance structure

  • initiate dynamic and systemic scenario planning and experience its creative process

  • construct and compare potential scenarios for an organisation’s future and approach organisational challenges with strategic thinking and action and rate strategy implementation plan(s).

  • Session 1: Strategic Analysis I: The Environment of Organisations

  • Session 2: Strategic Analysis II: Internal Diagnosis of Organisations 

  • Session 3: Scenario Planning I: Basic Methods 

  • Session 4: Scenario Planning II: Advanced Methods

  • Session 5: Case Presentation and Discussion on Strategy Implementation.

Teaching will include interactive lectures, accompanied by PowerPoint presentations, short in class exercises and discussions. Students will work in small groups on an in class case study, including presentation and discussion of their findings with the whole class. The way to implement student’s case solutions will be discussed in a separate session.


Support de cours

Pour des raisons de respect de l'environnement veuillez noter qu'aucun support papier ne vous sera fourni lors de votre formation. Votre support de cours peut être téléchargé gratuitement avant le début du cours via notre portail client (télécharger ici le guide du portail client). Vous pourrez ainsi le consulter sur l’écran de votre appareil mobile ou l'imprimer en cas de besoin. Si votre inscription a été effectuée par un responsable formation de votre entreprise veuillez le contacter pour qu'il puisse vous y donner accès ou vous l'envoyer.

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