Commerce is one of the driving forces of economic growth. In the Grand Duchy, as in other countries, commerce is extremely varied: classic independent commerce, organised independent commerce (franchise, grouping), retail and wholesale trading, branches, department stores and multi-unit shops, e-commerce and mass distribution, protean depending on the nature of the products sold (food or non-food), the size of the shop (mini-market, supermarket, hypermarket) or on their concept and positioning in terms of prices (mass distribution and discounters).
The sector is dynamic and innovative, but is nonetheless strictly regulated: authorisation of establishment, the right to exercise one's activity and observance of the rules governing certain activities.
A changing world
Faced with changing purchasing behaviour and the advent of e-commerce, the retail sector is at a crossroads. Providing a differentiating customer experience has become the standard, with customer advice as its cornerstone. Similarly, special attention is paid to all the points of contact with the customer. The spirit of service is meant to allow the customer to have a unique, even exceptional, experience, animating the customer's path
(« customer journey »).
In small commercial structures, the owner or store manager assumes all responsibilities. To be able to do so, managers can further develop their skills by means of continuing vocational training. Their tasks include implementing a marketing and commercial strategy adapted to the structure, managing purchases, supplies and stocks, and dealing with the specific legal and regulatory aspects of the sector and digital communication tools.
Our certifying paths and recommended training courses for specific professional profiles make it possible to structure a professional development plan. To allow more freedom of progression in your development plan, individual training courses may be selected from the recommendations and topics. This will enable you to choose more personalised training courses so that you can further develop certain key skills necessary for your professional activity.
For an entrepreneurial project, the field « Entrepreneurship and Business Management » includes a full offer for mastering the essentials of creating, taking over and managing a retail business.