Measuring, Prospecting and Selling on Social Media

Dive into the fascinating world of social media analytics and discover how to leverage data to optimise your digital performance. This module will introduce you to the key analytics tools and show you how to use them to increase the number of visitors or prospects you reach.

You will learn how to measure the effectiveness of your strategies by analysing KPIs and other metrics, enabling you to continuously adjust and improve your ROI.

Discover different prospecting and sales techniques on social media through inspiring case studies. You will learn the fundamentals of impactful advertising campaigns and explore how certain campaign automations can help you increase your visibility among a larger number of visitors and prospects.

This interactive module includes real-life case studies and practical exercises. You will have the opportunity to analyse successful strategies and discuss the lessons learned in order to refine your own approaches. Get ready to turn your data into concrete actions and strengthen your digital analytics and prospecting skills!

• Master social media analytics tools
• Optimise return on investment (ROI)
• Analyse and adjust strategies
• Prospect and sell
• Improve organic search engine optimization (SEO)
• Manage costs effectively and evaluate results

Understanding Social Media Analytics Tools

• Introduction to the main analytics tools (e.g., Google Analytics, Hootsuite, Buffer)
• Using data to measure performance

Improving the ROI of Your Digital Strategy

• Analysing KPIs and metrics to adjust your strategy
• Case studies illustrating best practices

Prospecting and Selling on Social Media

• Creating effective social media advertising campaigns
• Social selling and campaign automation strategies
• Using social media to improve organic search engine optimisation (SEO)

Case Studies and Practical Exercises

• Analising real-life examples of successful social media strategies
• Practical exercise: creating a prospecting campaign
• Discussion of key takeaways and possible adjustments

• Marketing and Communications professionals: Community Managers, Social Media Managers, etc.
• Entrepreneurs and Business Leaders
• Anyone wishing to improve their social media skills and optimise their digital communication strategy

Upon completion of the training, participants will receive a certificate of attendance issued by House of Training.