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This training is offered in the form of face-to-face training.
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Leading the Sustainable Transformation in your Marketing and Communication Strategy

Marketing & Communication

Description

Introduction

As the world, the economy, and businesses undergo profound transformation, communication and marketing can no longer be driven by persuasion alone. They must lead with responsibility—embracing ecological urgency, standing accountable for their impact, and shaping messages that respect both society and the living world.

Objectives

  • Understand the necessity of transforming communication and marketing

  • Ensure that greenwashing is a thing of the past

  • Discover more sustainable communication and marketing practices

  • Engage with concepts through case studies and feel equipped to contribute positively to the transition

Programme

  • Setting the stage (what is currently happening)

  • Why Communication must transform and why it is so crucial

  • What is Greenwashing and what can we do about it

  • Sustainable Commmunication in practice

  • Case studies of brands getting right

Target audience

Marketing & communication professionals (social media, PR, Content, Communications, Brand)

Prerequisite

No prior expertise is required. This training is designed for professionals who are curious or concerned about the role of communication and marketing in the transition — whether you are just interested to ask these questions or already working on them.

Conditions

Support de cours

  • Des supports de cours seront disponibles après les modules respectifs

  • Die Kursunterlagen werden nach den jeweiligen Modulen zur Verfügung gestellt

  • Course materials will be made available after the respective modules

 

Location
Chambre de Commerce Luxembourg
7, rue Alcide de Gasperi
L-1615 Luxembourg
Luxembourg
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