Business Strategy

Business Strategy is part of our International MBA and can be taken independently. 

This comprehensive course explores how organisations analyse their environments, define strategic positioning, and design pathways for sustainable growth.

The course equips participants with analytical and conceptual tools to understand and shape strategic decisions in complex, dynamic markets. It covers the definitions, levels, and processes of strategy, providing a strong theoretical foundation for strategic thinking and organisational decision-making. Participants will examine macroenvironmental, ecosystem, and industry-level dynamics that influence competitive contexts, and learn to apply frameworks such as SWOT, TOWS, and the resource-based view to integrate internal and external perspectives.

At the end of this course, participants will be able to:

• Identify and understand the different components of strategic analysis,

• Master tools for strategic diagnosis of organizations,

• Apply a structured strategic analysis approach to real or critical organizations,

• Critically evaluate the strategic choices made by organizations,

• Formulate actionable recommendations based on a strategic diagnosis.

This course develops participants’ strategic competence by covering:

• Foundations of Strategy: Definitions, levels, and processes of strategy; theoretical underpinnings of strategic decision-making.

• Environmental and Industry Analysis: Macroenvironmental, ecosystem, and industry-level dynamics; opportunities and threats assessment.

• Internal Analysis & Competitive Advantage: Resource-based view, strategic segmentation, and identification of core capabilities.

• Strategic Tools: SWOT and TOWS frameworks to integrate internal and external perspectives in strategic planning.

• Contemporary Strategic Paradigms: Platform economics, platformisation strategies, and servitization approaches.

• Market Positioning & Growth: Strategic options for innovation, diversification, and market expansion.

• Applied Learning: Student presentations applying frameworks to real-world case studies or organizational scenarios.

This course is ideal for:

• Managers and business professionals seeking to strengthen their strategic decision-making skills,

• Entrepreneurs and executives responsible for organisational growth and competitive positioning,

• Professionals aiming to integrate strategic thinking into operational and corporate decisions.

Nicolas Neysen 

Assistant Professor & Digital Transformation Lead | HEC Liège

Participants will receive a Certificate of Completion co-signed by the House of Training and HEC Liège.

This module grants 3 ECTS credits, awarded solely to participants who choose to pursue the International MBA.

Delivered entirely in English and based at the Luxembourg Chamber of Commerce (Kirchberg), this Executive MBA is designed for professionals seeking a transformative learning journey. Jointly offered by HEC Liège, holder of prestigious AACSB and EQUIS accreditations, and the House of Training, which brings in-depth knowledge of the Luxembourg market, the program combines academic excellence with practical relevance. 

If you want to learn more about this program, please visit the dedicated page : International MBA