Growth Hacking - International MBA

Growth Hacking is part of the International MBA programme and can also be taken independently.

This course is designed to provide participants with a strong understanding of growth hacking principles, frameworks, and strategies used to accelerate business growth in highly competitive and digital environments.

Participants will explore key topics including growth hacking fundamentals, customer acquisition, activation and retention strategies, viral marketing, referral systems, monetization, growth metrics, and ethical considerations. The course emphasizes practical learning through case studies, real-world business examples, and interactive exercises, enabling participants to apply innovative and data-driven growth strategies across various industries.

By the end of this course, participants will be able to:

• Understand the concept of Growth Hacking and how it differs from traditional marketing approaches,
• Identify growth opportunities by analyzing markets, customer needs, and competitive environments,
• Apply key growth hacking frameworks such as the Growth Funnel and AARRR model (Acquisition, Activation, Retention, Referral, Revenue),
• Develop innovative customer acquisition strategies using digital channels and experimentation,
• Improve customer activation through optimized onboarding and engagement strategies,
• Design retention and loyalty initiatives to increase long-term customer value,
• Leverage viral marketing and referral systems to stimulate scalable growth,
• Track and interpret key growth metrics such as CAC, CLTV, churn rate, and viral coefficient,
• Use data-driven approaches to optimize decision-making and business growth,
• Understand monetization models and revenue optimization techniques,
• Apply ethical and legal principles related to privacy, data protection, and compliance (including GDPR),
• Develop critical thinking and problem-solving capabilities to adapt growth strategies to different industries and business contexts.

This course covers the following core areas:

• Growth Hacking Fundamentals : Introduction to growth hacking, key definitions, strategic importance, and differences from traditional marketing approaches.

• Growth Funnel & AARRR Framework : Understanding the growth funnel and mastering the AARRR model to optimize business growth at every stage of the customer journey.

• Customer Acquisition & Activation : Exploring customer acquisition channels, digital experimentation, onboarding strategies, and activation techniques.

• Retention & User Engagement : Methods for increasing customer retention, improving engagement, and creating personalised user experiences.

• Growth Hacker Mindset : Developing entrepreneurial and intrapreneurial thinking, experimentation culture, and innovation-driven problem-solving.

• Virality & Referral Systems : Understanding virality loops, word-of-mouth strategies, and referral-based growth models.

• Organisation & Cross-Functional Growth : Examining the relationship between growth hacking, marketing, product, strategy teams, sponsorship, and hiring.

• Growth Metrics & Data-Driven Decision Making : Tracking KPIs, interpreting performance indicators, and using data effectively to scale growth strategies.

• Monetization & Revenue Optimization : Pricing strategies, subscription models, upselling, cross-selling, and innovative monetization methods.

• Ethics, Compliance & Risk Awareness : Understanding ethical growth practices, privacy concerns, data protection, and regulatory compliance.

• Applied Learning : Case studies, practical exercises, simulations, and hands-on growth strategy applications.

This course is ideal for:

• Marketing professionals seeking to strengthen digital growth and acquisition strategies,
• Entrepreneurs and founders aiming to scale their businesses rapidly,
• Product managers and innovation teams working on customer growth and retention,
• Business professionals interested in data-driven experimentation and performance optimization,
• Managers responsible for customer acquisition, monetization, or digital transformation initiatives,
• MBA participants looking to build strategic, analytical, and growth-oriented business skills.

Benjamin Blasco

Independant Board Member | Sparring Partner | Angel Investor | Growth Mentor | Volonteer

Delivered entirely in English and based at the Luxembourg Chamber of Commerce (Kirchberg), this Executive MBA is designed for professionals seeking a transformative learning journey. Jointly offered by HEC Liège, holder of prestigious AACSB and EQUIS accreditations, and the House of Training, which brings in-depth knowledge of the Luxembourg market, the programme combines academic excellence with practical relevance. 

If you want to learn more about this programme, please visit the dedicated page : International MBA

Participants will receive a Certificate of Completion co-signed by the House of Training and HEC Liège. 

This module grants 2 ECTS credits, transferable towards the International MBA.