In collaboration with:
Description
Objectives
Participants will leave this workshop with an understanding of search engine operations and actionable insights to boost organic rankings. They'll also learn about SEM, SEO, and SEA, enabling them to drive targeted traffic effectively.
Programme
Workshop 1 - The fundamentals of Search Engine Marketing: SEO & SEA
"How does a search engine work? What are SEM, SEO and SEA? How can search engines help generate traffic to your website?"
Discover how search engines work and what their principles are.
Discover what SEO & SEA means
Learn how to start with Google Business Profile
Workshop 2 - Growing with search optimisation (SEO)
"Learn practical tips and tricks to help you reach higher organic positions in search engines"
Learn how search engines work and what their principles are.
Discover the pillars of SEO
Discover which elements contribute to a higher ranking in the organic search results
Target audience
B2B (or B2C) entrepreneurs (or companies) who want to discover new ways to develop their online business by relying on digital resources.
Trainer
Antoine Cordier, Traffic Manager, e-connect
"Qui ne possède pas sa pensée ne possède pas son action"
Conditions
Course Material
The training material will be handed out at the beginning of the course.
Certificate
At the end of the course, participants will receive a certificate of attendance issued by the House of Training.
Location
L-1615 Luxembourg
Luxembourg
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