Description
Storytelling: a skill every entrepreneur should practice
In these times of crisis, highlighting your value proposition is not always easy. How can we position ourselves in a way that distinguishes us from others? The problem is all the more crucial if you are an auto-entrepreneur, a small or medium-sized company that does not necessarily have the means to use mass marketing to make itself known. However, there is a simple method that is relatively easy to use and will step you apart from the herd because it reflects your company's personality: storytelling.
Objectives
After the training, the participant will be able to:
- Discover how storytelling creates clarity, engagement and impact
- Master the universal structure that underpins all powerful stories
- Explore the classic narrative plots and how they apply to professional contexts
- Learn to uncover compelling stories hidden in everyday work situations
- Turn facts, decisions and projects into meaningful narratives
- Tailor stories to different audiences for maximum relevance
- Strengthen presentations through clear narrative and argumentation
- Use language, emotion and sensory cues to make messages memorable
Programme
- Discover what storytelling is and why it is one of the most powerful communication tools
- Understand the fundamental structure behind all effective stories
- Explore classic narrative plots and how they apply to professional contexts
- Learn how different stories rely on the same underlying narrative logic
- Identify compelling stories hidden in everyday work situations
- Transform facts, projects and decisions into meaningful narratives
- Apply storytelling techniques to presentations and spoken communication
- Learn how audience perception, context and proximity shape impact
- Strengthen messages through emotion, sensory language and precise vocabular
- Build clear, engaging and memorable stories adapted to real-world audiencesDevelop confident public speaking: clarity, intent, posture, and connecting with the audience.
Target audience
This training is designed for managers, leaders, communication and marketing professionals, project managers and anyone who needs to engage, influence or inspire others through clear, meaningful and impactful communication in a professional context.
Conditions
Support de cours
Le support de cours sera délivré en début du cours et peut également être téléchargé gratuitement via votre portail la veille du début du cours (téléchargez le Guide d'utilisation du portail client ici).
Certificate
At the end of the training, participants will receive a certificate of attendance issued by the House of Training.
Location
L-1615 Luxembourg
Luxembourg
Sessions and schedules
Would you like to stay up to date on our training offer?
Subscribe to our newsletter