Cette formation est proposée sous forme de formation présentielle.


Storytelling: a skill every entrepreneur should practice

In these times of crisis, highlighting your value proposition is not always easy. How can we position ourselves in a way that distinguishes us from others? The problem is all the more crucial if you are an auto-entrepreneur, a small or medium-sized company that does not necessarily have the means to use mass marketing to make itself known. However, there is a simple method that is relatively easy to use and will step you apart from the herd because it reflects your company's personality: storytelling.

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After the training, the participant will be able to:

  • design and write effective stories in and for the company or any other type of organisation
  • master the different elements that make a good story
  • build high potential connection stories with the targets
  • improve his/her style
  • The definition of storytelling
  • The founding principles of storytelling
    • The ten rules of storytelling efficiency
    • Developing storytelling in management, communication, marketing… and for the most unexpected uses
    • The 12 significant uses of storytelling and the stories that correspond to them
    • How to fulfil the narrative basis structure for marketing use
    • Managing myths and archetypes
  • Building the story
    • The right questions to create stories
    • The seven crucial points that make a narration
    • Developing the matrix of the stories
    • Mastering the key elements: the characters and the level of detail
    • Mastering the action curve of the stories
  • Free the story
    • Starting a good story
    • Making your story heard
    • Using the five senses
    • Expanding your field of action
  • The paths of efficiency
    • The architecture and narrative line of an effective PowerPoint
    • The strengths of a good presentation
    • Building a story in PowerPoint
Target audience

Managers, copywriters, authors, project managers, task officers, communication officers/managers, content creators

Teaching method
  • Learning key concepts and methods
  • Putting into practice directly on the situations and in real time of the participants to produce usable contents
  • Storytelling writing exercises
  • Providing complementary tools at the beginning of the session


Course Material

The training material will be handed out at the beginning of the course and can also be downloaded free of charge via your portal the day before the start of the course (download the Client Portal User’s Guide here).


At the end of the training, participants will receive a certificate of attendance issued by the House of Training.

Chambre de Commerce Luxembourg
7, rue Alcide de Gasperi
L-1615 Luxembourg
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