• Icon 16.11.2021
  • Icon 8 h
  • icon Cours du jour
  • icon Formation à distance
  • icon Formation présentielle
  • Icon English
  • Icon MC068CJ
255,00 EUR


(+3% TVA)

   Cette formation est proposée sous forme de formation présentielle et à distance. En savoir plus


After the training, the participant will be able to:

  • design and write effective stories in and for the company or any other type of organisation

  • master the different elements that make a good story

  • build high potential connection stories with the targets

  • improve his/her style


  • The definition of storytelling

  • The founding principles of storytelling

    • The ten rules of storytelling efficiency

    • Developing storytelling in management, communication, marketing… and for the most unexpected uses

    • The 12 significant uses of storytelling and the stories that correspond to them

    • How to fulfil the narrative basis structure for marketing use

    • Managing myths and archetypes

  • Building the story

    • The right questions to create stories

    • The seven crucial points that make a narration

    • Developing the matrix of the stories

    • Mastering the key elements: the characters and the level of detail

    • Mastering the action curve of the stories

  • Free the story

    • Starting a good story

    • Making your story heard

    • Using the five senses

    • Expanding your field of action

  • The paths of efficiency

    • The architecture and narrative line of an effective PowerPoint

    • The strengths of a good presentation

    • Building a story in PowerPoint

Target audience

Managers, copywriters, authors, project managers, task officers, communication officers/managers, content creators

Teaching method

  • Learning key concepts and methods

  • Putting into practice directly on the situations and in real time of the participants to produce usable contents

  • Storytelling writing exercises

  • Providing complementary tools at the beginning of the session


At the end of the training, participants will receive a certificate of attendance issued by the House of Training.

Course material

Training material will be provided at the beginning of the session.


Télécharger le planning PDF

mar. 16.11.2021 à 08h30

icon 8H

Storytelling – Fundamentals

  • icon Chambre de Commerce Luxembourg

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