• Icon 28.10.2021
  • Icon 16 h
  • icon Cours du jour
  • icon Formation à distance
  • icon Formation présentielle
  • Icon English
  • Icon MC083CJ
450,00 EUR

*

(+3% TVA)

   Cette formation est proposée sous forme de formation présentielle et à distance. En savoir plus

Description


    • What are the trends in marketing and corporate communication?

    • What is the impact of 2.0 in business management, marketing and communication?

    • Digital media and social networks will be highlighted for their central role in accelerating change.

    Objectives


    At the end of this training, the participant will be able to:

    • analyse the changes observed over the last five years in the main fields of marketing and corporate communication

    • know the origins and implications of the 2.0 concept, whether in terms of business management, marketing, communication or stakeholder engagement. Digital media and social networks will be highlighted for their central role in accelerating change.

    • apply tools and methodologies that enable quick and efficient learning within their respective professional environment

    Programme


    • Origins and implications of the concept 2.0

    • Changes in consumer behaviour

    • Generations X, Y and Z

    • Perception of brands and mass communication

    • Virtualisation of communication

    • The evolving role of digital media

    • Social networks and group dynamics

    • Mobile communication and "nomadic" behaviour

    • Media planning 2.0

    • Analytical monitoring and ROI (Return on Investment) metrics

    • Customer Relationship Manager (CRM)

    • Community management and rules of engagement

    • Types of content; types of messages; types of issues

    • Multi-pronged stakeholder engagement strategies

    • Social" business models

    • Prospects

    Target audience


    • Marketing or communication managers of companies or organisations

    • Communication consultants, employees of communication/advertising agencies

    • Anyone wishing to learn about marketing 2.0 and social networks

    Certificate


    At the end of the course, participants will receive a certificate of attendance issued by the House of Training.


    Course materials


    The course material will be delivered to you at the beginning of the course.

    Lieu

    Télécharger le planning PDF

    jeu. 28.10.2021 à 08h30

    icon 8H

    Digital Communication and Marketing 2.0

    • icon Chambre de Commerce Luxembourg

    ven. 29.10.2021 à 08h30

    icon 8H

    Digital Communication and Marketing 2.0

    • icon Chambre de Commerce Luxembourg

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