Digital Communication and Marketing 2.0
Cette formation est proposée sous forme de formation présentielle et à distance. En savoir plus
What are the trends in marketing and corporate communication?
What is the impact of 2.0 in business management, marketing and communication?
Digital media and social networks will be highlighted for their central role in accelerating change.
At the end of this training, the participant will be able to:
analyse the changes observed over the last five years in the main fields of marketing and corporate communication
know the origins and implications of the 2.0 concept, whether in terms of business management, marketing, communication or stakeholder engagement. Digital media and social networks will be highlighted for their central role in accelerating change.
apply tools and methodologies that enable quick and efficient learning within their respective professional environment
Origins and implications of the concept 2.0
Changes in consumer behaviour
Generations X, Y and Z
Perception of brands and mass communication
Virtualisation of communication
The evolving role of digital media
Social networks and group dynamics
Mobile communication and "nomadic" behaviour
Media planning 2.0
Analytical monitoring and ROI (Return on Investment) metrics
Customer Relationship Manager (CRM)
Community management and rules of engagement
Types of content; types of messages; types of issues
Multi-pronged stakeholder engagement strategies
Social" business models
Marketing or communication managers of companies or organisations
Communication consultants, employees of communication/advertising agencies
Anyone wishing to learn about marketing 2.0 and social networks
At the end of the course, participants will receive a certificate of attendance issued by the House of Training.
The course material will be delivered to you at the beginning of the course.
Chambre de Commerce Luxembourg7, rue Alcide de Gasperi