Cette formation est proposée sous forme de formation présentielle et à distance. En savoir plus

Employer Branding and HR Marketing - How to Attract the Best Talents

Ressources Humaines



At the end of this training, participants will be able to:

  • Know the evolution of the job market, the motivations, the specificities of a company and its environment

  • Develop and control an employer's brand

  • Identify the appropriate media for dissemination

  • Calibrate an employer offer to attract and retain talent (values, management, package, benefits...)

  • Job Market

    • Evolution

    • Analysis of the company and its environment

    • Identifying talents and motivations

  • The employer brand

    • Definition and challenges

    • Differentiating values of the company

    • Development and enrichment

  • Communication

    • Internal and external broadcasting media

    • Communication strategy

  • An employer offer adapted to attract and retain talent

    • "Employee experience"

    • "Employee advocacy"

    • Values and leadership

    • Packages/Benefits

  • Measuring the impact of your employer brand: performance indicators / actions to be implemented

Target audience

This training is particularly aimed at company managers, HR and/or Marketing/Communication departments wishing to work on a project to (re)enhance the employer brand.


Course Material

Please note that for environmental reasons no paper version of the training material will be provided for your training. The course material can be downloaded free of charge via your portal before the start of the course (download the Client Portal User’s Guide here). You will be able to view it on the screen of your mobile device or print it if necessary. If your registration has been made by a training manager of your company please contact him/her so that he/she can give you access to it or send it to you.

Chambre de Commerce Luxembourg
7, rue Alcide de Gasperi
L-1615 Luxembourg
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