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Catalogue

Inbound Marketing - Content strategy to attract visitors, convert them to leads and then to customers

Marketing & Communication

Description

How will this training impact your business?
  • Switch from a traditional marketing approach (push) to a customer centric marketing approach (inbound)
  • Master the communication channels that will develop lead nurturing and customer engagement
  • Integrate inbound marketing activities in the marketing plan
  • Monitor, measure and report all their activities, especially those that were not seen as productive activities
  • Align and engage the sales department in the inbound marketing strategy
Objectives

After the training the participant shall be able to:

  • understand the bases of the marketing approach
  • understand the concepts of inbound and outbound marketing
  • define his “personas” and set up his “objectives”
  • understand the mechanics to attract, convert, and engage his clients
  • understand what are the communication channels and the tools to use to succeed
  • monitor, report and quickly adapt his strategy
  • create a real map of activities that will gather outbound and inbound approach
Programme
  • Evolution of marketing over the last decade
  • Definition of the concept “inbound marketing”
  • What’s the difference between an inbound and outbound marketing approach
  • What problem(s) does inbound marketing solve?
  • 5 steps to define and implement your inbound marketing strategy
  • The tools and channels to use when it comes to inbound marketing
  • Monitor, report and adjust your strategy
  • How to make inbound and outbound work together
Target audience

Marketing Coordinator, Marketing Manager

Modalités

Support de cours

Le support de cours sera délivré en début du cours et peut également être téléchargé gratuitement via votre portail la veille du début du cours (téléchargez le Guide d'utilisation du portail client ici).

Certificate

At the end of the training, participants will receive a certificate of attendance issued by the House of Training.

Lieu
Chambre de Commerce Luxembourg
7, rue Alcide de Gasperi
L-1615 Luxembourg
Luxembourg
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Sessions et horaires

Télécharger le planning (PDF)

  • jeu. 08.12.2022

    08:30 à 17:30

    8H

    Create and implement your Inbound marketing strategy

    Chambre de Commerce Luxembourg

Télécharger le planning (PDF)

  • mar. 25.04.2023

    08:30 à 17:30

    8H

    Create and implement your Inbound marketing strategy

    Chambre de Commerce Luxembourg