Inbound Marketing - Content strategy to attract visitors, convert them to leads and then to customers
-
02.12.2021
+2 dates disponibles
-
8 h
-
Formation présentielle
-
Formation à distance
-
Cours du jour
-
English
-
MC073CJ
*
(+3% TVA)Cette formation est proposée sous forme de formation présentielle et à distance. En savoir plus
How will this training impact your business?
Switch from a traditional marketing approach (push) to a costumer centric marketing approach (inbound)
Master the communication channels that will develop lead nurturing and customer engagement
Integrate inbound marketing activities in the marketing plan
Monitor, measure and report all their activities, especially those that were not seen as productive activities
Align and engage the sales department in the inbound marketing strategy
Objectives
After the training the participant shall be able to:
understand the bases of the marketing approach
understand the concepts of inbound and outbound marketing
define his “personas” and set up his “objectives”
understand the mechanics to attract, convert, and engage his clients
understand what are the communication channels and the tools to use to succeed
monitor, report and quickly adapt his strategy
create a real map of activities that will gather outbound and inbound approach
Programme
Evolution of marketing over the last decade
Definition of the concept “inbound marketing”
What’s the difference between an inbound and outbound marketing approach
What problem(s) does inbound marketing solve?
5 steps to define and implement your inbound marketing strategy
The tools and channels to use when it comes to inbound marketing
Monitor, report and adjust your strategy
How to make inbound and outbound work together
Target audience
Marketing Coordinator, Marketing Manager
Course materials
Training material will be provided at the beginning of the session.
Certificate
At the end of the training, participants will receive a certificate of attendance issued by the House of Training.
Lieu
-
Chambre de Commerce Luxembourg7, rue Alcide de Gasperi
L-1615 Luxembourg
Luxembourg - Calculer l'itinéraire
Télécharger le planning PDF
8H
jeu. 02.12.2021 à 08h30
8H
Create and implement your Inbound marketing strategy
-
Chambre de Commerce Luxembourg
Télécharger le planning PDF
8H
mar. 14.06.2022 à 08h30
8H
Create and implement your Inbound marketing strategy
-
Chambre de Commerce Luxembourg
Télécharger le planning PDF
8H
jeu. 08.12.2022 à 08h30
8H
Create and implement your Inbound marketing strategy
-
Chambre de Commerce Luxembourg