Inbound Marketing - Content strategy to attract visitors, convert them to leads and then to customers

• Switch from a traditional marketing approach (push) to a customer centric marketing approach (inbound)
  
• Master the communication channels that will develop lead nurturing and customer engagement
  
• Integrate inbound marketing activities in the marketing plan
  
• Monitor, measure and report all their activities, especially those that were not seen as productive activities
  
• Align and engage the sales department in the inbound marketing strategy

After the training the participant shall be able to:

• understand the bases of the marketing approach
  
• understand the concepts of inbound and outbound marketing
  
• define his “personas” and set up his “objectives”
  
• understand the mechanics to attract, convert, and engage his clients
  
• understand what are the communication channels and the tools to use to succeed
  
• monitor, report and quickly adapt his strategy
  
• create a real map of activities that will gather outbound and inbound approach
  

• Evolution of marketing over the last decade
  
• Definition of the concept “inbound marketing”
  
• What’s the difference between an inbound and outbound marketing approach
  
• What problem(s) does inbound marketing solve?
  
• 5 steps to define and implement your inbound marketing strategy
  
• The tools and channels to use when it comes to inbound marketing
  
• Monitor, report and adjust your strategy
  
• How to make inbound and outbound work together

Marketing Coordinator, Marketing Manager

At the end of the training, participants will receive a certificate of attendance issued by the House of Training.