Inbound Marketing - Content strategy to attract visitors, convert them to leads and then to customers (virtual classroom)

  • Icon 02.02.2021
  • Icon 7 h 30 mins
  • icon Cours du jour
  • icon Formation à distance
  • Icon English
  • Icon MC073CJ
255,00 EUR

*

(+3% TVA)

   Cette formation est proposée sous forme de formation à distance. En savoir plus

How will this training impact your business?


  • Switch from a traditional marketing approach (push) to a costumer centric marketing approach (inbound)

  • Master the communication channels that will develop lead nurturing and customer engagement

  • Integrate inbound marketing activities in the marketing plan

  • Monitor, measure and report all their activities, especially those that were not seen as productive activities

  • Align and engage the sales department in the inbound marketing strategy

Objectives


After the training the participant shall be able to:

  • understand the bases of the marketing approach

  • understand the concepts of inbound and outbound marketing

  • define his “personas” and set up his “objectives”

  • understand the mechanics to attract, convert, and engage his clients

  • understand what are the communication channels and the tools to use to succeed

  • monitor, report and quickly adapt his strategy

  • create a real map of activities that will gather outbound and inbound approach

Programme


  • Evolution of marketing over the last decade

  • Definition of the concept “inbound marketing”

  • What’s the difference between an inbound and outbound marketing approach

  • What problem(s) does inbound marketing solve?

  • 5 steps to define and implement your inbound marketing strategy

  • The tools and channels to use when it comes to inbound marketing

  • Monitor, report and adjust your strategy

  • How to make inbound and outbound work together

Target audience


Marketing Coordinator, Marketing Manager

Course materials


Training material will be provided at the beginning of the session.

Certificate


At the end of the training, participants will receive a certificate of attendance issued by the House of Training.

Lieu

Télécharger le planning PDF

mar. 02.02.2021 à 10h00

icon 2H30

Create and implement your Inbound marketing strategy

  • icon Classe virtuelle
    À distance

jeu. 04.02.2021 à 10h00

icon 2H30

Create and implement your Inbound marketing strategy

  • icon Classe virtuelle
    À distance

mar. 09.02.2021 à 10h00

icon 2H30

Create and implement your Inbound marketing strategy

  • icon Classe virtuelle
    À distance

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