At the end of the course the participant will be able to:
improve a brand's communication on social media using Neuromarketing & Artificial Intelligence
create different messages (content and media types) for various social media platforms and publish on collaborative platforms (e.g., Padlet.com)
learn how to use diverse digital neuromarketing and analytics tools in order to craft social media strategies more efficiently (e.g., machine learning solution)
receive more information on how to find and select social media and digital influencers for company/brand using special analytics tools, etc.).
Overview of Neuromarketing & Consumer Neuroscience
Interactive workshop with Neuromarketing and Artificial Intelligence tools (e.g., Eye-tracking (machine learning) solutions, Facial Expression recognition software)
Social Media Platforms & best practice of Sustainable Brand Communication
Artificial Intelligence solutions for Social Media data
The main social media platforms will be covered: Facebook, LinkedIn, Instagram
Senior / Managers / Head of MarkCom of large companies
Managers of MarkCom agencies
Egle Vaiciukynaite is co-founder of Neuromarketing & AI pop-up lab. She is a Neuromarketing expert and a project manager/researcher at the Digitalisation Research Group, School of Economics and Business, Kaunas University of Technology (KTU). She has over seven years of experience in international (EU, US) and national research projects related to information and communication technologies, customer emotions and customer behaviour. Currently, she is working on five EU (and national) research and study projects related to digitalisation in business, customer emotions, and customer engagement behaviour. Her research interests cover the use of eye-tracking, neurophysiological methodologies, the effect of brand-initiated post variables on social media, and the applying machine learning to predict customer engagement on social media platforms.
She has been working as a (neuro) marketing consultant for business for over seven years. Industry research and consulting experience include international and national brands from various industries: beauty, chemical and biotechnological, food and drink, hospitality, pharmacy, public relations, and communication, etc. Currently, she is working on multiple EU (and national) research and study projects: as a researcher for the international KTU, KEEN and COST (CA16121) project; as an analyst for a national project related to a healthy lifestyle and sustainable food consumption (Neuromarketing); as a leader for international Erasmus+ entitled BSR Cluster manager education project; as a project expert for international Erasmus+ related to the entrepreneurial mindset of non-business academics in Europe.
The training material will be handed out at the beginning of the course.
At the end of the course, participants will receive a certificate of attendance issued by the House of Training.