Becoming a Salesperson

This certification course covers all the essential stages of the sales process, from preparing for the meeting to closing the deal, teaching you negotiation techniques, active listening, persuasion, and how to adapt your pitch to suit your audience. You will develop a progressive toolbox, enriched by role-playing exercises, to conduct your sales in a structured manner, preserve customer relationships, and manage negotiations in a win-win mode. At the end of the course, you will be able to validate your skills through a certified assessment, attesting to your operational mastery of essential sales skills.

• Conduct a sales meeting from A to Z

• Integrate essential sales techniques

• Define and implement a negotiation strategy

• Preserve the relationship in sensitive situations

Module 1: Mastering the key stages of sales 

Dates :  En présentiel : 19/09/2025  (08h30 à 17h30)

At the end of this module, participants will be able to carry out the entire sales cycle in a structured manner.

Programme

• Preparation with a SMART objective

• Making contact

• Discovering needs

• Handling objections

• Concluding techniques

Module 2: Active listening to identify the customer's deepest needs 

Dates :  En présentiel : 08/10/2025  (08h30 à 17h30)

At the end of this module, the participant will be able to identify and transform the customer's implicit needs into explicit ones.

Programme

• The 6 customer typologies

• The 3 postures of active listening

• The 3 types of listening

• The 3 tools of active listening

Module 3: Convincing and influencing to improve your sales

Dates :  En présentiel : 24/10/2025  (08h30 à 17h30)

At the end of this module, participants will be able to develop their ability to convince and influence.

Programme 

• The challenges of convincing and influencing

• The 3 pillars

• The 3 principles

• The 6 ingredients

Module 4: Adapting your sales pitch to customer profiles 

Dates :  En présentiel : 13/11/2025  (08h30 à 17h30)

At the end of this module, participants will be able to adapt their communication to their customers for more impact.

Programme

• Communication fundamentals

• Mastering the main personality styles

• Discover your own style

• Adapting your sales style to your customer

Module 5: Negotiating with method

Dates :  En présentiel : 25/11/2025  (08h30 à 17h30)

At the end of this module, participants will be able to approach sales negotiations with a win-win approach.

Programme

• The fundamentals of negotiation

• The principle of Win/Win negotiation

• The 3 key techniques

• The 3 essential tools

Assessment

• Questions on the key points of each module

• Role-playing as a salesperson

• Validation of acquired skills with a follow-up grid

People moving into a sales role or wishing to consolidate their sales skills and obtain a certification.

• A compact format (40 hrs) with immediate operational techniques

• A toolbox that builds up progressively

• An action plan between each module, with support from the trainer

• A final assessment sequence to validate the certification

On completion of the course, participants will receive a certificate of achievement issued by the House of Training.

Assessment :

• Questions on the key points of each module

• Role-playing as a salesperson

• Validation of acquired skills with a follow-up grid