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General Data Protection Regulation (GDPR) - Leveraging Data


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This course is about leveraging personal data to deliver real value in a GDPR world where privacy is increasingly desired, yet threatened. It is designed for entities / corporates that want to enhance the stakeholder experience using personal data as a differentiator, while applying consistent standards and processes for the compliant and secure handling of personal data.


The course is presented in cooperation with the ABBL Digital Banking and FinTech Innovation Cluster.

  • How to make the GDPR challenge an opportunity

  • Personalisation and privacy in a GDPR world

  • Leveraging GDPR ‘Legitimate Interests Processing’

  • Effectively executing internal and external Marketing campaigns 

  • Managing privacy in the face of COVID-19 for staff and clients

  • Reinforcing the principle of accountability 

Target audience

Marketing Executives, Business Developers, Data Protection Officers, Project Managers, HR managers with some prior knowledge of Privacy norms, and the GDPR


Course Material

Please note that for environmental reasons no paper version of the training material will be provided for your training. The course material can be downloaded free of charge via your portal before the start of the course (download the Client Portal User’s Guide here). You will be able to view it on the screen of your mobile device or print it if necessary. If your registration has been made by a training manager of your company please contact him/her so that he/she can give you access to it or send it to you.

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