Cette formation est proposée sous forme de formation présentielle et à distance. En savoir plus

Brand Management & Corporate Identity - Create a Strong Corporate Identity

Marketing & Communication



At the end of the course, the participant will be able to :

  • Understand the complete cycle of creating a visual identity

    • Name slogan and/or complementary baseline

    • Logo

    • Graphic universe

    • Use and implementation guidelines 

  • Manage the registration and legal protection of its creations

  • Determine which experts to call on at which stages of the process

    • Choosing a communication/advertising agency

    • Considering freelancers: copywriter and graphic designer

    • Lawyers and organisations specialised in brand protection

  • Choosing the right tools to conduct research (benchmarking) and monitoring

  • The importance of name and visual identity
  • The image and strength of a brand
  • Creating and protecting your visual identity
  • Positioning yourself in relation to the competition
  • Choosing the right experts and organisations
  • After implementation, the importance of day-to-day management of the visual identity

Case study: feedback and presentation of a complete cycle: from the choice of a name to the creation of a logo, including the establishment of a ID, registration, legal protection and day-to-day management.

Bibliography: additional resources on trademark management.

Target audience

Communication-Marketing managers and officers.


Course Material

The training material will be handed out at the beginning of the course.


At the end of the course, participants will receive a statement of participation issued by the House of Training.

Chambre de Commerce Luxembourg
7, rue Alcide de Gasperi
L-1615 Luxembourg
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Sessions et horaires

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  • Thu 13.06.2024

    08:30 à 17:30


    Brand Management & Corporate Identity – Create a Strong Corporate Identity

    Chambre de Commerce Luxembourg